Web Marketing Recruiter.com | Specializing in Sourcing and Recruiting Internet Marketing Professionals

Our Work in a Nutshell...

"If I were running a company today, I would have one priority above all others: to acquire as many of the best people as I could. I'd put off everything else to fill my bus... And the single biggest constraint on the success of my organization is the ability to get and to hang on to enough of the right people."

- Jim Collins, Good to Great

We're in the business of connecting people.  Plain and simple.  We know people that you don't know.... folks who could potentially help you achieve a greater level of success, whether personally or as a company.  Our connections have resulted in TENS of MILLIONS of dollars of revenue for our client partners over the years. We seek to create a Win-Win-Win situation for all parties involved--- jobseeker, employer, us.    There are different ways we can accomplish this mission.  Whether it's via a full executive search, spearheaded by our talented consultants, contingent labor (contract resource), or a sourcing/advertising strategy with eMarketingSilo, we have a program to help you market your employment brand and recruit internet marketing talent to your organization.  Now, let's get started!

Featured Client - Disney Interactive Media Group (DIMG)

Being a staffing professional AND fanatic about all things web, I was ecstatic about joining a company who services one of the largest interactive media organizations in the world!

Disney Interactive Media Group (DIMG) is the division of The Walt Disney Company (NYSE: DIS) responsible for the creation and delivery of Disney branded interactive entertainment and informational content across multiple platforms including online, mobile and video game consoles around the globe.

We are a tier 1 contingent staffing vendor for DIMG's offices in North Hollywood, Burbank, and Glendale.  The types of contract jobs crossing my desk range from rich media designers, to analytics folks, to interactive game developers, to online marketing professionals.  Really cool stuff!

Often, these jobs open and close within days.  We don't have time to post the openings to job boards.  If you have an interest in working for Disney (and the feedback from contractors there is always very positive), then you need to get your resume in my hands now, so I can keep you in mind when a job breaks.  OR, visit our corporate job board and sign up to get breaking alerts via Twitter, RSS, or Email.

http://jobs.knowledgeservices.com

We post all our IT and New Media openings to this website.  I look forward to hearing from you!

Featured Candidate==> Director of Paid Search - California

Professional Profile:

With over 12 years of professional marketing, advertising, public relations, and business development experience, I have gained and demonstrated strong marketing knowledge and hands- on experience. My professional work involves paid search marketing, SEO efforts, interactive marketing, communications, online & offline advertising, promotions, & media relations. My ability to adapt and initiate new campaigns, and programs are stemmed from my work experience in corporations, startups, and as a consultant.

 

My diverse background offers great range from driving online traffic to establishing brand awareness for companies and meeting ROI targets. My wish is to join a socially responsible company that is clear in its vision, owns integrity, and encourages employees to be better persons and leaders in society.

 

Core Marketing Skills:

A. Online Marketing Essentials:

 

• Search Engine Marketing & Paid Search:  Spearheaded all search engine campaigns for premium and connect articles by driving paid search traffic thru Google & Yahoo search engines. Identified business goals to optimize clicks, PVPCs, conversions, & generate highest yield & profitability per article and per campaign. Lead, facilitated and managed a team of five in the production of 300 connect articles on health & wellness channels per month. Created, analyzed, and measured over 103 Adwords campaigns or 4,000+ premium and connect articles for paid search. Managed editorial, production, and Adwords campaigns on daily basis. Wrote effective adcopy, ad variations, targeted relevant keywords, and collaborated with third party service provider for data gathering and optimization. Tracked, strategized, & measured metrics & A/B testing for each campaign adgroup, and success rate. Evaluated traffic performance of campaigns and ROI targets/results. Analyzed daily traffic performance reports and ad hoc reports. Monitored daily paid search results and issued any remedies for low performing campaigns. Initiated Premium Conversion Plan to upgrade content of articles to higher performing status. Assigned taxonomy terms to articles that will optimized pageviews and generate SEO traffic.
• Market Analysis: Responsible for analyzing and quantifying article performance based on clicks, CTR, position rankings, keyword bidding/targeting & PVPC.  Optimized all paid search metrics to gain greater user retention & overall ROI. Measured and tracked all A/B testing for paid search based on changes in adcopy, editorial content, targeted keywords, visual communications, competitive bidding, and title changes. Evaluated and implemented corrective measures for low performing articles & defined top performing articles. Created various paid search strategies and methodologies to maximize performance.
• Interactive Marketing:  Identified, developed and executed Affiliate Programs, Referral Programs, freemium campaigns & other internet strategies to capture customer acquisitions and increase users. Tested and created various types of messaging, PPC campaigns, blogging, and designed community forums as a way to promote loyalty and advocacy for the brand. Developed strategic online tactics, ad placements, POS email campaigns, and private-labeled platforms. Tracked website metrics, trends, and payment transaction flows. Designed, tested, and tracked success of landing pages, shopping carts, web banners, trial periods, and other promotional campaigns.

 

B. Offline Marketing Essentials:

• Advertising and Promotions:  Developed strategic messaging for online and print collateral; devised various types of promotions for existing and new customers. Responsible for all copywriting, editing and raising brand awareness. Conceived, developed, and implemented online trial campaigns, advertising campaigns, radio & cable promotions, direct mail, & eblast campaigns to generate conversions and sales. Spearheaded all media campaigns for print, radio, TV/Cable and online advertising and buys within the media budget.  Negotiated price points on remote broadcasting, on-air radio spots, e-promotions, seasonal sweepstakes, Sunday brunches and giveaways
• Management: Managed and oversaw a marketing team of 3-6 staff comprised of graphic designers, editors, analysts, programmers, & marketing personnel. Mentored and developed leadership qualities to staff and collaborated on all marketing projects. Facilitated & managed all creatives, production, and final releases of product life cycle.
• Strategic Marketing:  Defined and delivered all marketing goals and objectives of each program. Evaluated business opportunities & effectiveness of promotions, and quantified user experience and conversion rates. Devised comparative analysis, competitive feature matrices, metric and conversion reporting. Identified targeted audiences, distribution channels, & vertical markets to pursue. Developed corporate marketing plan, & core marketing collateral including press kits, brochures, pamphlets, website content; built clientele base, corporate image, product offering, pricing, distribution channels, & value-added services. Managed annual marketing budget.
• Business Development : Established strategic partnerships and  revenue-sharing opportunities with industry leaders, affiliates, and value-added service providers. Identified and executed private-labeled opportunities and any rebranding of platform or offering.
• Public Relations:  Developed and established media relations with all major press on the local, regional and national level. Acted as head liason for magazine/newspaper editors, writers, prestigious cable advertising companies and television shows: Adelphia Media, Tyra Banks, E Entertainment, Fox 6 News, etc. Wrote all press releases, media kits, articles, and implemented radio, TV & cable campaigns. Developed corporate video orientations & instructional demos for customers to illustrate product services.

 

Employment History:

Director of Paid Search Marketing, Lifescript, Inc., Mission Viejo, CA 2008-2009             

Director of Marketing, DigitalPost Interactive Inc./The Family Post, Irvine, CA 2007-2008

Marketing Manager, Glen Ivy Hot Springs Spa, Corona, CA, 2005-2006

Regional Marketing Manager, HMC Architects, Ontario/Irvine, CA, 2004- 2005

Managing Director, Market Insight: (Consulting)) 2002- 2004

Business Development Manager, ExaDigm Inc., Santa Ana, CA, 1999- 2002

Marketing/Sales Manager, New Zealand Bloom Ltd., Los Angeles, CA.1997-1999

Proposal Manager, STV Incorporated, Los Angeles, CA, 1996-1997

Marketing Manager, The Architects Collaborative, San Francisco, CA. 1993-1996

             

Education:              University of San Francisco, 1993-B.A. English with writing emphasis;

University of California at Los Angeles (UCLA) 1998-Marketing course work.

Languages:                                 Fluent in Native Taiwanese.

Computer Skills:              Microsoft Word, Excel, Powerpoint, Pagemaker 6.5, Photoshop 5.0, Microsoft Access, Site-core, Adwords Reporting.

Honors/Leadership:              4 year collegiate tennis scholarship, Most Valuable Player Award, Captain 90-93. Affiliations:  Practitioner & Support Staff of non-profit Sukyo Mahikari.

New Resume System at eMarketingSilo

As many of you know, eMarketingSilo is part of the JobTarget Community of niche/specialized boards.  Over the past year, JobTarget has been hard at work upgrading the user interface and features associated with how job seekers post and manage their resumes.  No more cumbersome multi-step, copy and paste system.  We are now excited to offer a simple one-click upload process of your existing Word doc resume.  Our parsing system will still remove your identifiable information to help protect your identity and contact information.

From JobTarget: Job Seekers and Employers are responding to the new resume system and the results are incredibly positive.

- In comparing the number of new resumes posted from March to April we have seen an increase of 200%!
- The number of resumes purchased has increased by 80% from March to April

Employers/Recruiters:  The resume bank is still pay-per-response.  There's no fee to browse resumes.  If you find folks with whom you have interest, simply reach out to them.  Only if they respond with interest to your opportunity will you be charged a low fee of $50 for that contact.

Shouldn't you "search" before you "advertise"?

At eMarketingSilo, we have the most extensive (and on-topic targeted) job posting network for the internet marketing niche (at $225 for a single posting, we're grossly underpriced considering the cross-posting network and audience we'll capture for your job opening).  We also have a fast-growing database of resumes from talented folks at all skill levels pertaining to the internet, digital, interactive, and web worlds.  We sell and accept job postings left and right everyday.  Yet, our resume database isn't seeing the amount of traffic I figured we'd experience.  We get a ton of views, but I still would expect more.

I hear recruiters and hiring managers complain all the time about getting inundated with unqualified resumes (not usually from our network, but rather the Big Boards).  So the obvious question is, why do you post an advertisement where you have no control over what enters the funnel?  With an advertisement, you push something out there... cross your fingers... then sit and wait for the right person to come knocking.  Is that how you'd find a brain surgeon if you needed surgery?  Post an ad in the newspaper?

I would think (and this is just me), that employers/recruiters would actively search our database and reach out to potential candidates before posting an ad.  Why not go out and get the person you want instead of sitting there hoping the right person comes to you?  There's some good folks in our database (if they aren't a fit for you, they may know someone who is--- network with them!).  There's no access fee to browse.  There's not even a fee to contact them.  We only charge $50 if that candidate responds with interest to your inquiry.  Yeah, you could potentially be hand-picking a 6-figure resource for only $50.  That seems like a no-brainer to me.  I'm not guaranteeing there's absolutely a candidate in there for everyone, but take a look!  If not, purchase an ad and we'll tell a ton of internet marketing people (potentially active & passive jobseekers) about your company and opportunity.

A-Player of the Week (Cleveland, OH)

As early as 1996 I was championing and establishing Internet marketing programs for companies, and I have not stopped since. My career progression to my current role as Director of SEM Enterprise Solutions has provided me with the opportunity to remain on the cutting edge of Internet Marketing, Affiliate Marketing, and Website Management and Optimization with an emphasis on holistic Internet campaigns. This is precisely the skill I would like to provide to your company.

When you review my resume you will discover that I capitalize on the full spectrum of strategies that ensure successful Internet and relationship marketing campaigns and result in increased business and website traffic, improved order conversion, and strong sales growth. A few of these areas include SEO, SEM (PPC), Website Merchandising, and Sponsored Link Placement such as CPC, CPA, and CPM.

I approach projects from a consultative viewpoint wherein partnering with senior-level staff and internal customers is key to identifying needs, creating campaigns and projects within budgets, and meeting all milestones and goals for Internet and e-commerce success.

Further, my lengthy IT career spanning full lifecycle project engagements, sales and business development, problem solving, and key account management has allowed me to leverage optimal leadership, management, analysis, and supervisory skills. Also, I am flexible and willing to travel should it be necessary.

If these are the strengths and skills you are seeking, then we should meet so that I can demonstrate the breadth of my knowledge, experience, and professionalism. I look forward to speaking with you soon. Thank you for your consideration.

Preferred Job Type	Full-Time, Contract
Preferred Job Duration	Indefinite
Seeking Entry Level	No
Desired Position / Field	Director of Marketing
Minimum Acceptable Salary	$100,000
Preferred Cities	Cleveland, San Francisco, NY, Atlanta
Preferred States	CA, FL
Preferred Countries	USA
Company Phase	Stable
Company Size	51-500 Employees
Preferred Industries (In order of preference)	1) Healthcare / Health Services 2) Banking / Accounting / Financial

View Full Resume

Featured Candidate - Digital Marketing in Scottsdale, AZ

PROFILE: Experienced digital marketing professional with proficiency in natural search engine optimization and paid media campaigns, website design, end-user/search engine balance, and interactive marketing strategy.

COMPETENCIES:
Results-oriented management and leadership ability. Excellent customer relationship skills. Highly organized. Computer literate, including HTML coding and some programming language and database knowledge. Versed in using popular computer software. Demonstrated ability in written communications. Professional speaking experience. Past Certified Internet Webmaster – Master status, designer level.

QUALIFICATIONS:
• Thirteen years Internet/interactive experience.
• Experienced Interactive Client Services Account Management and Project Management skills, Web design and consultation experience, Search Engine Optimization and Web data analytics/performance.
• Professional speaker on Internet, HTML, and Web-related topics, traveling nationally; contract instructor of Internet Basics, HTML Basics, Site Design, and E-Commerce

Full Profile

Job Board Expectations, from a Candidate's Perspective

We recently surveyed our registered jobseeker community (thank you to all who took the time to respond).  Most folks had great things to say about eMarketingSilo (much appreciated); however, there were a few "additional thoughts" I wanted to highlight and perhaps clarify in case others have the same misconceptions about job boards (not just ours).

"A candidate comes to a job site with a lot of expectation. In this era, the candidate feels this online job search engine is the most efficient and most effective. A job site, hence, should be capable to find the right job for the right person, in a limited time. Typically every person coming here should end up with a relatively satisfied job in a satisfied time period."

Well, that's certainly an optimistic view to embrace, but hardly an accurate one.  First of all, we're not finding jobs for people.  There aren't enough resources in the world for us to commit to actively spending our days tracking down unique, individualized jobs for each and every one of you.  We run a recruiting service as well, and we don't find jobs for people in that department either (we find people for jobs, not the other way around; so if you're seeking out the services of a recruiter to find you a job, you'd better be an A-player, very unique, and very inactive in a job search; otherwise, that recruiter isn't going to spend any time marketing you.  A good recruiter will have the cajones to tell you that).  If you want me to find you a job, I can certainly consider doing that, but it'll be a heck of a time commitment on my end, and I'm going to charge you for it. (It's amazing how disgruntled some folks can be when they're utilizing a FREE service). Or perhaps a better alternative would be for you to hire a career coach.

"Have not received a single quality lead from your site."

I'm assuming you're referring to an employer contacting you about your resume?  Because we have over 1,000 jobs listed on our site.  If none of them is a fit for you, nor are you interested in any of the postings, well, there's a disconnect we have no power to change.  And again, we're not manufacturing jobs here (which in this current economy, fewer employers are actually creating any).  If an employer or recruiter isn't interested in your skill set at this time, we can't control that.

The purpose and mission of our job site is to collect opportunity and try to facilitate the connection of market supply to market demand.  Notice I said "help facilitate", not actually hold your hand and walk you to your next place of employment.  We can't control what skill sets the market (employers) are going to demand, nor can we control if you possess any of those marketable skills.  I can understand frustration on your end if you haven't landed a job in over 12 months (which a couple respondents checked), but anonymously (well, you thought you were anonymous, but I know who you are), flaming us for events outside our control isn't going to help you.  However, if you'd like to reach out to me personally in a constructive way, I'll spend 30 minutes with you to see if I can lend assistance/advice in your job search, but be prepared to hear the brutal truth... because I won't hesitate to lay it out there.

Guest Post - Internet Marketing Job Search Resources from Debbie Barden

There are so many resources out there for internet marketing professionals searching for career opportunities. I am a recently laid off marketing professional and I couldn’t believe the number of tools, sites, and resources available now versus my last job search. I got a little overwhelmed because I couldn’t possibly monitor all of these sites and tools on a regular basis so I started evaluating these resources and decided to share my findings with others seeking jobs. I didn’t want everyone to have to go through what I’m going through to learn which resources to monitor and use. So, I created a new JobSeeker101Blog  where I have started posting my findings.

Being  a marketing professional, I’ve been a subscriber to the eMarketingSilo  newsletter for about a year. While employed I felt this site gave me a continued pulse on the internet marketing industry. Now that I’m unemployed, I’ve set up a Job Alert  so any jobs posted to the eMarketingSilo job board  that meet my search criteria are automatically emailed to me.

A couple of tools that I’ve found so far that I would recommend are VisualCV  and ResumeSpider. VisualCV allows you to create a very attractive online resume, attach additional information about yourself such as references, portfolio items, and links – great for the internet marketer to showcase and sell yourself – and its free. ResumeSpider is a resume distribution service which understands that it’s a numbers game. The more resumes you send, the increased chance you have of getting a response to your resume. It follows the same principles as direct e-mail marketing. There is a small fee, but you get your resume distributed to thousands of Recruiters and direct employers.

For continued updates on job seeker services, sites, resources, and tools, be sure to follow my blog at: http://jobseeker101blog.blogspot.com/ or follow me on Twitter  or LinkedIn . Debbie Barden

Internet Job Outlook in Los Angeles

It sounds like Los Angeles is the place to be for Internet jobs. From a recent survey by Twiistup:

• Nearly 50% of respondents are currently hiring, 43% of which are looking for full time help, 51% need to fill part time or consulting positions and almost half have internship slots open.
• An overwhelming 84% of respondents said that they were optimistic about their own career and / or their company's growth in 2009.
• A significant proportion of respondents, 71%, also said that LA is a better place to build a startup in the Web 2.0 and / or digital media space over the San Francisco / San Jose Bay area.
• Fifty-seven percent of the Southern California start-ups surveyed said the health of the Internet industry in Los Angeles in 2009 will be better than 2008.

Green Recruiting and the '90s Tech Bubble

The demand for "IT" folks during the '90s tech boom greatly outpaced the available supply of talent.  Recruiters and Staffing firms who managed to source and collect a team of such people could charge a premium for their services and those folks' tail ends never spent any time on the bench.  Lots of recruiters and contract firms made a killing working in IT.

With the nationwide (and now federal government) push to go "green", will recruiting for people with knowledge in this niche become the next IT boom?  The government is going to heavily subsidize these practices and probably create a lot of jobs in this field.  Will "green" rival the tech boom of the last decade?

Green energy, green technology, sustainable practices, recycling... these are all buzz words associated with this movement.  Even if your company doesn't actually design, develop, or manufacture green technology, implementing green practices and incorporating those efforts into your employment brand is a must.  (see - Green Recruiting: Cashing in on the Green to Enhance Your Employment Branding Efforts)

My recruiting firm is starting to take notice.  The owner of our firm is heavily involved with a green racing team (see - http://www.thomascrownracing.com).  We're also looking at potentially staffing a hybrid auto maker as an outsourced partner this year.  Very exciting.  Our research shows an uptick in demand across the country for knowledge/experience in this area.