New Media Marketing Professional, Entertainment Industry - AVAILABLE CANDIDATE!

PROFILE: With almost ten years of experience working in multiple industries I have acquired skills in varied areas such as entertainment, fashion & beauty, advertising and marketing and accounting. I would like to continue to use my talents to enhance a company's performance by providing effective advertising and marketing solutions resulting in increased sales, market share, and consumer mindshare.

SKILLS

Marketing

Ø Wireless Marketing

Ø Consumer Brand Marketing

Ø Interactive Marketing and Advertising

Ø Internet Business Development

Ø Event Planning

Ø Project Management

Entertainment

Ø Artist Management

Ø Health, Beauty, and Fashion Product Development

Ø Event Planning

Ø Fashion & Trade Show Management

Ø Radio & Print Marketing/Promotions

Software & Technical

Ø Microsoft Office Suite

Ø Ad Relevance

Ø Atlas

Ø @ Plan

Ø DART

Ø Adobe Products (Flash, Dreamweaver, Director)

Ø Photoshop

Ø PHP, HTML, XML, MySQL, CGI, XHTML, DHTML, WML

Freelance  4/06 – Present 

Media/Account Supervisor

Ø Oversaw and negotiated over $40 Million in media spend for clients such as Home Depot, BellSouth (At&T), PCDI, and Texas Instruments.

Ø Managed a media team of six media buyers, and planners and over three dozen vendors.

Ø Managed $15 Million in search engine marketing using SearchCenter.

Ø Performed many of the same duties listed under New Media Marketing Director.

ACCESSconcepts Interactive 8/00 – 4/06 

v New Media Marketing Director  7/04 – 4/06

Entertainment, Lifestyle and Events Management

Ø Developed and managed marketing plans, budgets strategies and campaigns for companies and clients such as MTV, Coca-Cola, Reebok, and Moet.

Ø Produced and promoted over 50 lifestyle and corporate events, trade shows, conferences and concerts for clients like Hidden Beach Recordings, Moet, and Seagram’s Gin maintaining brand identity and quality control.

Ø Also performed many of the same duties listed under Marketing Communications Manager.

Wireless Marketing

Ø Developed, implemented and managed $10 million in wireless marketing strategies and campaigns for clients such as the Comedy Central, Universal Music, Seagram’s Gin, Timberland Boots and more.

Ø Increased wireless traffic and ROI for all campaigns and all clients to an average of fourteen percent.

Ø Oversaw production of global inter-carrier SMS web site for client use which helped bring in over $10 million in revenue.

Ø Helped secure clients for wireless advertising and marketing campaigns resulting in $25,000,000 in revenue.

Internet/Interactive Marketing

Ø Developed multi-million dollar marketing and new media strategies including wireless, podcasting, social networking, and VOD marketing.

Ø Negotiated over $50 million in CPL, CPC, CPM, CPA and other media buys with vendors like AOL, Google, Yahoo, MSN and various networks and created million dollar marketing and media plans.

Ø Implemented $20 million in online advertising, search, and email marketing campaigns, which included SEO, paid search, and affiliate marketing.

Ø Worked closely with advertising agencies, publicity firms and creative departments for the completion of projects and campaigns.

v Marketing Communications Manager 08/03 – 7/04

Print Publication

Ø Sold $500,000 advertising for print magazine for high-profile events.

Ø Managed design, overall production and distribution of magazine.

Ø Acted as Editor and Publisher for all issues of print publication.

Wireless Marketing

Ø Developed $5 million in multi-media (Print, Online, Wireless and TV) integrated campaigns.

Ø Developed mobile originated and terminated campaigns with in-venue displays, retail and event tie-ins, and call-back responses resulting in over $500,000 in text messaging revenues.

Comments

[Event Education]

u ve such an impressive resume. Y work 4 others when u can work 4 ur self. If i were u, i would have been running my own company :)